PodRoll: Podcast Growth with Feed Drops - Video-IA.net

PodRoll is a podcast growth platform focused on solving discovery. By placing your episodes directly into popular, relevant podcast feeds, it helps new listeners find and engage with your show in the exact context where they already listen. Buyers gain granular control over where episodes appear, approving specific feeds and aligning recommendations with audience interests. Measurement follows IAB standards so performance reflects active listening rather than inflated counts.

For sellers, PodRoll opens a complementary revenue stream that doesn’t conflict with existing ad inventory. You maintain complete approval control from the dashboard—only content you authorize will run in your feed. Setup is straightforward and works with existing hosting providers, so there’s no need to migrate your show.

Core benefits include tailored recommendations, IAB‑compliant analytics, and a fast onboarding flow. Whether you’re scaling a new show or expanding an established audience, PodRoll’s feed‑drop approach meets listeners where they are: inside Apple Podcasts, Spotify, Overcast and beyond. With transparent controls and standards‑based reporting, creators can grow sustainably while preserving brand integrity.