Affable.ai (now Bazaarvoice Creator Marketing): AI Influencer Marketing Platform - Video-IA.net

Affable.ai — Now Bazaarvoice Creator Marketing

Affable.ai has been acquired by Bazaarvoice and is now integrated into Bazaarvoice Creator Marketing (formerly known as Bazaarvoice Vibe Creator Marketing), an AI-powered influencer marketing platform that helps brands transform creator content into full-funnel impact. The platform brings creator strategy, campaigns, and analytics together in one end-to-end solution.

Why Bazaarvoice Creator Marketing (formerly Affable.ai)

• AI-Powered Discovery: Industry-leading Generative AI for finding creators with real influence and relevance
• Time Savings: Save up to 80% of time on each campaign through automation
• Full-Funnel Impact: Transform creator content into measurable results at every stage
• Comprehensive Management: One platform for discovery, collaboration, tracking, and measurement
• Scale Operations: Engage from 1 to 1,000+ creators with a single click
• Real Results: Improve campaign performance with data-driven insights and real-time conversion tracking

Platform Transition

The original domain affable.ai now redirects to Bazaarvoice Creator Marketing, reflecting the acquisition and integration into Bazaarvoice's comprehensive creator marketing ecosystem. This integration brings together Affable.ai's AI-powered influencer discovery capabilities with Bazaarvoice's extensive UGC (User-Generated Content) platform and network.

Four Core Modules

1. Find Creators Discover creators with real influence and relevance:

• 20+ advanced filters for precise targeting
• GenAI-powered search with text queries
• Mood board-based discovery
• Conversational chat interface
• Lookalike recommendations
• Option to skip competitors' creators
• Search across nano creators (thousands of followers) to macro influencers (250K+ followers)

2. Manage Collaborations Simplify campaign management at scale:

• Engage 1 to 1,000+ creators in a single click
• Centralized creator communication
• Streamlined workflow management
• Automated campaign operations
• Influencer gifting and product seeding at scale
• Affiliate recruitment, tracking, and payment automation

3. Track Campaigns Automate campaign monitoring:

• Remove manual work from campaign tracking
• Real-time performance updates
• Automated reporting dashboards
• Content monitoring across platforms
• Campaign milestone tracking

4. Measure Performance Prove campaign ROI with comprehensive analytics:

• Real-time sales conversion tracking
• Custom reporting capabilities
• Performance metrics dashboards
• Engagement rate analysis
• Reach and impression tracking
• Creator performance insights
• Competitive influencer trend monitoring

Key Features

AI-Powered Creator Discovery

• Generative AI search capabilities
• Text-based creator queries
• Mood board inspiration matching
• Conversational AI assistance
• Lookalike creator recommendations
• Advanced filtering system (20+ filters)
• Competitor creator exclusion

Automated Campaign Management

• One-click engagement for thousands of creators
• Centralized collaboration platform
• Automated workflow systems
• Product seeding management
• Gifting coordination at scale

Comprehensive Analytics

• Real-time conversion tracking
• Sales attribution modeling
• Custom report generation
• Engagement metrics
• Creator performance scoring
• Competitive intelligence
• Trend analysis

Seamless Integrations

• Communication applications
• E-commerce platforms
• Social media networks
• Content management systems
• Marketing automation tools
• Analytics platforms

Creator Partnership Services Professional services for brands needing additional support:

• Managed creator partnerships
• Campaign strategy development
• Creator relationship management
• Content oversight and optimization

Platform Advantages

Automate and Consolidate Build your influencer army by:

• Centralizing creator management
• Automating repetitive tasks
• Streamlining communication workflows
• Consolidating campaign data

Monitor Competition

• Track competitor influencer trends
• Identify emerging creator opportunities
• Stay ahead of market shifts
• Benchmark performance against competitors

Seamless Integration

• Connect with existing marketing stack
• Integrate e-commerce platforms
• Link social media accounts
• Sync communication tools

Scale Gifting Operations

• Manage influencer gifting programs
• Coordinate product seeding campaigns
• Track sample distribution
• Measure gifting ROI

Automate Affiliates

• Recruit affiliate partners
• Track affiliate performance
• Automate commission payments
• Manage affiliate relationships

Professional Services Access managed services including:

• Creator partnership management
• Campaign strategy and planning
• Relationship building with key creators
• Content oversight and quality control

Use Cases

Product Launches

• Identify relevant creators for new products
• Coordinate launch campaigns at scale
• Generate authentic launch content
• Track launch performance metrics

Brand Awareness

• Build influencer army for brand visibility
• Scale creator collaborations
• Monitor brand mentions and sentiment
• Measure awareness lift

E-commerce Growth

• Drive sales through creator content
• Track conversion attribution
• Optimize creator partnerships for ROI
• Scale profitable creator relationships

Content Creation

• Source authentic creator content
• Build content library at scale
• Repurpose creator content across channels
• Maintain fresh content pipeline

Social Media Strategy

• Expand social reach through creators
• Increase engagement rates
• Build social proof
• Drive social commerce

Customer Testimonial

Celisse Ng, Marketing Manager, L'Occitane: "We would highly recommend Bazaarvoice Creator Marketing for its insights on creators and tracking and reporting capabilities. The process is a lot easier and more convenient in getting details such as engagement rate and reach of creators, which helps us curate our content more efficiently."

Bazaarvoice Ecosystem

As part of Bazaarvoice, Creator Marketing integrates with:

• Sampling: Product sampling programs
• Always-on Content: Continuous content generation from Influenster community
• Ratings & Reviews: Customer review collection and display
• Questions & Answers: Customer inquiry management
• Social Commerce: Shoppable content experiences
• Retail Syndication: Content distribution to retail partners
• Social Media Management: Social platform management tools
• Insights & Reports: Comprehensive analytics and reporting

Platform Benefits

• Time Efficiency: Up to 80% time savings per campaign
• Scale: Manage 1 to 1,000+ creators from one platform
• AI Innovation: Industry-leading GenAI for creator discovery
• Comprehensive: End-to-end solution from discovery to measurement
• Integrated: Part of larger Bazaarvoice UGC ecosystem
• Professional Support: Optional managed services available
• Proven Results: Used by major brands like L'Occitane
• Real-time Data: Live performance tracking and conversion attribution

Getting Started

To learn more about Bazaarvoice Creator Marketing (formerly Affable.ai):

1. Visit the Creator Marketing page
2. Book a consultation call
3. Discuss your creator marketing goals
4. Learn about setup and ROI potential
5. Get started with the platform

Contact Information

Reach out to Bazaarvoice's sales team to:

• Schedule a demo
• Discuss pricing options
• Learn about enterprise solutions
• Explore managed services
• Get questions answered

Company Information

Bazaarvoice brings a people-first approach to advanced technology, connecting thousands of brands and retailers to the voices of their customers through user-generated content, creator partnerships, and social commerce solutions.

Corporate Resources:

• About Bazaarvoice
• Leadership team
• Careers opportunities
• Press room
• Events
• Partner program
• Customer support
• Developer resources

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